/* Brand: hotdogmarketing.online
   Hot Dog Marketing — lime/dark editorial studio.
   Tokens only: var(--dna-*). Namespace: hot35- */

:root {
  --maxw: 1140px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--dna-bg, #12140e);
  color: var(--dna-ink, #eef2e4);
  font-family: var(--dna-font-body, "Red Hat Text", system-ui, sans-serif);
  line-height: 1.55;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, .hot35-logo-word {
  font-family: var(--dna-font-display, "Red Hat Display", system-ui, sans-serif);
  letter-spacing: -0.03em;
  line-height: 1.08;
}
.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 28px; }
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  gap: 8px; text-decoration: none; border: 0; cursor: pointer;
  font-weight: 700; font-size: 14.5px; padding: 13px 22px;
  border-radius: var(--btn-radius, 10px);
  font-family: inherit;
}
.btn-solid {
  background: var(--dna-accent, #8bb52a);
  color: var(--dna-accent-ink, #12140e);
}
.btn-ghost {
  background: transparent;
  color: var(--dna-ink, #eef2e4);
  border: 1.5px solid var(--dna-line, #2c3224);
}
.eyebrow {
  font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase;
  font-weight: 800; color: var(--dna-accent, #8bb52a);
}

/* ----- Header: inline rail ----- */
.hot35-bar {
  position: sticky; top: 0; z-index: 40;
  background: color-mix(in srgb, var(--dna-bg, #12140e) 88%, transparent);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--dna-line, #2c3224);
}
.hot35-bar-inner {
  max-width: var(--maxw); margin: 0 auto; padding: 12px 28px;
  display: grid; grid-template-columns: auto 1fr auto auto;
  gap: 22px; align-items: center;
}
.hot35-logo {
  display: flex; align-items: center; gap: 10px; text-decoration: none;
}
.hot35-mark {
  width: 34px; height: 34px; border-radius: 9px;
  background: var(--dna-surface-2, #1b1f14);
  border: 1px solid var(--dna-line, #2c3224);
  color: var(--dna-accent, #8bb52a);
  display: grid; place-items: center;
}
.hot35-mark svg { width: 18px; height: 18px; }
.hot35-logo-word { font-weight: 700; font-size: 15px; }
.hot35-logo-word small {
  display: block; font-size: 10px; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--dna-ink-soft, #a7b08f);
  font-weight: 600;
}
.hot35-nav { display: flex; gap: 22px; justify-content: flex-end; }
.hot35-nav a {
  text-decoration: none; font-size: 14px; font-weight: 600;
  color: var(--dna-ink-soft, #a7b08f);
}
.hot35-nav a.active, .hot35-nav a:hover { color: var(--dna-ink, #eef2e4); }
.hot35-menu {
  display: none; width: 42px; height: 42px; border-radius: 10px;
  background: transparent; border: 1px solid var(--dna-line, #2c3224);
  cursor: pointer; padding: 10px 11px;
}
.hot35-menu span {
  display: block; height: 1.5px; background: var(--dna-ink, #eef2e4);
  margin: 5px 0; transition: 0.18s;
}
.hot35-sheet {
  display: none; flex-direction: column; gap: 14px;
  padding: 8px 28px 22px;
}
.hot35-sheet a { text-decoration: none; font-weight: 650; }
.hot35-sheet.open { display: flex; }

/* ----- Hero editorial image band ----- */
.hot35-hero-editorial .band img {
  position: absolute; inset: 0; width: 100%; height: 100%;
  object-fit: cover; z-index: 0;
}
.hot35-hero-editorial .band::after {
  z-index: 1;
  background:
    linear-gradient(180deg, transparent 20%, color-mix(in srgb, var(--dna-bg, #12140e) 55%, transparent)),
    repeating-linear-gradient(60deg, rgba(255,255,255,.05) 0 2px, transparent 2px 26px);
}
.hot35-hero-editorial .band .chip { z-index: 2; }
.hero-inner { position: relative; }

/* ----- Casestudies (home) ----- */
.hot35-reel {
  padding: var(--section-pad, 88px) 0;
  background: var(--dna-bg, #12140e);
}
.hot35-reel-head { max-width: 560px; margin-bottom: 36px; }
.hot35-reel-head h2 { font-size: 34px; margin: 10px 0 8px; }
.hot35-reel-head p { color: var(--dna-ink-soft, #a7b08f); }
.hot35-reel-grid {
  display: grid; grid-template-columns: 1.15fr .85fr; gap: 18px;
}
.hot35-case {
  background: var(--dna-surface, #181c12);
  border: 1px solid var(--dna-line, #2c3224);
  border-radius: var(--radius-lg, 18px);
  padding: 28px;
  min-height: 220px;
  display: flex; flex-direction: column; justify-content: flex-end;
}
.hot35-case b { font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--dna-accent, #8bb52a); }
.hot35-case h3 { font-size: 22px; margin: 10px 0 8px; }
.hot35-case p { color: var(--dna-ink-soft, #a7b08f); font-size: 15px; margin: 0; }
.hot35-case.lead {
  background:
    linear-gradient(160deg, color-mix(in srgb, var(--dna-ink, #eef2e4) 6%, transparent), transparent 50%),
    var(--dna-surface-2, #1b1f14);
}

/* ----- Gallery ----- */
.hot35-frames {
  padding: var(--section-pad, 88px) 0;
  background: var(--dna-surface-2, #1b1f14);
}
.hot35-frames-head { display: flex; justify-content: space-between; align-items: end; gap: 24px; margin-bottom: 28px; }
.hot35-frames-head h2 { font-size: 32px; margin: 10px 0 0; }
.hot35-frames-head p { color: var(--dna-ink-soft, #a7b08f); max-width: 380px; margin: 0; }
.hot35-frames-row { display: grid; grid-template-columns: 1.2fr .8fr; gap: 16px; }
.hot35-shot {
  border-radius: var(--radius-lg, 18px); overflow: hidden;
  border: 1px solid var(--dna-line, #2c3224); min-height: 260px;
}
.hot35-shot img { width: 100%; height: 100%; object-fit: cover; min-height: 260px; }

/* ----- Testimonials ----- */
.hot35-voices {
  padding: var(--section-pad, 88px) 0;
  background: var(--dna-surface-2, #1b1f14);
}
.hot35-voices-head { max-width: 560px; margin-bottom: 32px; }
.hot35-voices-head h2 { font-size: 32px; margin: 10px 0 8px; }
.hot35-voices-head p { color: var(--dna-ink-soft, #a7b08f); margin: 0; }
.hot35-voices-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.hot35-quote {
  margin: 0; padding: 24px;
  background: var(--dna-surface, #181c12);
  border: 1px solid var(--dna-line, #2c3224);
  border-radius: 16px;
}
.hot35-quote blockquote {
  margin: 0 0 16px; font-size: 17px; font-weight: 600; letter-spacing: -0.015em; line-height: 1.35;
}
.hot35-quote figcaption { font-size: 13px; color: var(--dna-ink-soft, #a7b08f); }

/* ----- Comparison ----- */
.hot35-versus {
  padding: var(--section-pad, 88px) 0;
  background: var(--dna-surface-2, #1b1f14);
}
.hot35-versus-head { max-width: 560px; margin-bottom: 32px; }
.hot35-versus-head h2 { font-size: 32px; margin: 10px 0 8px; }
.hot35-versus-head p { color: var(--dna-ink-soft, #a7b08f); margin: 0; }
.hot35-versus-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.hot35-keep, .hot35-skip {
  padding: 26px; border-radius: 16px;
  border: 1px solid var(--dna-line, #2c3224);
}
.hot35-keep { background: color-mix(in srgb, var(--dna-accent, #8bb52a) 10%, var(--dna-surface, #181c12)); }
.hot35-skip { background: var(--dna-surface, #181c12); }
.hot35-keep b, .hot35-skip b {
  display: block; font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--dna-accent, #8bb52a); margin-bottom: 14px;
}
.hot35-keep ul, .hot35-skip ul { margin: 0; padding: 0; list-style: none; display: grid; gap: 10px; }
.hot35-keep li, .hot35-skip li { color: var(--dna-ink-soft, #a7b08f); font-size: 15px; padding-left: 18px; position: relative; }
.hot35-keep li::before { content: "+"; position: absolute; left: 0; color: var(--dna-accent, #8bb52a); font-weight: 800; }
.hot35-skip li::before { content: "–"; position: absolute; left: 0; opacity: 0.6; }

/* ----- About quoteled extras ----- */
.hot35-about-quoteled h2 { font-size: 32px; margin: 8px 0 16px; }
.hot35-about-quoteled .body img {
  width: 100%; border-radius: 16px; margin-bottom: 16px;
  border: 1px solid var(--dna-line, #2c3224);
  max-height: 280px; object-fit: cover;
}

/* ----- Footer bigcta ----- */
.hot35-end { background: var(--dna-ink, #0e100b); color: var(--dna-bg, #eef2e4); }
.dna-mode-dark .hot35-end { background: #0a0c08; }
.hot35-end-blast {
  padding: 64px 28px 28px; max-width: var(--maxw); margin: 0 auto;
  border-bottom: 1px solid color-mix(in srgb, var(--dna-line, #2c3224) 70%, transparent);
}
.hot35-end-blast h2 { font-size: 36px; margin: 0 0 10px; color: #f3f6ea; }
.hot35-end-blast p { color: #c4ccb0; margin: 0 0 22px; max-width: 460px; }
.hot35-end-grid {
  max-width: var(--maxw); margin: 0 auto;
  padding: 28px 28px 40px;
  display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 28px;
  font-size: 14px; color: #c4ccb0;
}
.hot35-end a { color: #f3f6ea; text-decoration: none; }
.hot35-end nav { display: grid; gap: 8px; }
.hot35-end small { display: block; margin-top: 18px; opacity: 0.7; }

/* ----- Inner pages ----- */
.hot35-crumb {
  padding: 54px 0 10px;
}
.hot35-crumb h1 { font-size: 42px; margin: 8px 0 12px; }
.hot35-crumb p { color: var(--dna-ink-soft, #a7b08f); max-width: 560px; }
.hot35-prose { padding: 20px 0 80px; }
.hot35-prose h2 { font-size: 24px; margin: 28px 0 10px; }
.hot35-prose p, .hot35-prose li { color: var(--dna-ink-soft, #a7b08f); }
.hot35-legal { max-width: 720px; padding-bottom: 80px; }

/* ----- Services catalog extras ----- */
.hot35-svc-page .rows { margin-top: 8px; }

/* ----- Contact ----- */
.hot35-desk {
  padding: 12px 0 88px;
}
.hot35-desk [data-contact-root] { gap: 28px; }
.hot35-card {
  background: var(--dna-surface, #181c12);
  border: 1px solid var(--dna-line, #2c3224);
  border-radius: 16px; padding: 22px;
}
.hot35-card h3 { margin: 0 0 12px; font-size: 18px; }
.hot35-card p, .hot35-card a {
  color: var(--dna-ink-soft, #a7b08f);
  font-size: 14.5px; text-decoration: none;
}
.hot35-card a { color: var(--dna-ink, #eef2e4); display: block; margin: 6px 0; }

/* ----- Compact callback ticket ----- */
.hot35-ticket {
  background: var(--dna-surface, #181c12);
  border: 1px solid var(--dna-line, #2c3224);
  border-radius: 18px;
  padding: 22px 22px 22px 28px;
  position: relative;
  overflow: hidden;
}
.hot35-ticket::before {
  content: "";
  position: absolute; left: 0; top: 0; bottom: 0; width: 8px;
  background: repeating-linear-gradient(
    180deg,
    var(--dna-accent, #8bb52a) 0 10px,
    transparent 10px 18px
  );
}
.hot35-ticket h3 { margin: 0 0 6px; font-size: 22px; }
.hot35-ticket .hot35-hint { color: var(--dna-ink-soft, #a7b08f); font-size: 14.5px; margin: 0 0 18px; }
.hot35-pills { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 16px; }
.hot35-pill {
  border: 1px solid var(--dna-line, #2c3224);
  background: var(--dna-surface-2, #1b1f14);
  color: var(--dna-ink, #eef2e4);
  border-radius: 999px; padding: 8px 12px;
  font-size: 13px; font-weight: 650; cursor: pointer; font-family: inherit;
}
.hot35-pill.is-on {
  border-color: var(--dna-accent, #8bb52a);
  background: color-mix(in srgb, var(--dna-accent, #8bb52a) 18%, transparent);
  color: var(--dna-accent, #8bb52a);
}
.hot35-ticket label { display: block; font-size: 12.5px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; margin-bottom: 8px; }
.hot35-ticket input[type="tel"] {
  width: 100%; padding: 14px 14px;
  border-radius: 12px;
  border: 1px solid var(--dna-line, #2c3224);
  background: var(--dna-bg, #12140e);
  color: var(--dna-ink, #eef2e4);
  font-size: 16px; font-family: inherit; margin-bottom: 10px;
}
.hot35-ticket input:focus { outline: 2px solid var(--dna-accent, #8bb52a); border-color: transparent; }
.hot35-err { display: none; color: #e08a7a; font-size: 13px; margin: 0 0 10px; }
.hot35-err.show { display: block; }
.hot35-ticket-acts { display: flex; gap: 10px; flex-wrap: wrap; margin-top: 6px; }
.hot35-thanks {
  text-align: left; padding: 12px 4px 4px;
}
.hot35-thanks span {
  display: inline-block; font-size: 11px; letter-spacing: 0.14em;
  text-transform: uppercase; font-weight: 800;
  color: var(--dna-accent, #8bb52a); margin-bottom: 10px;
}
.hot35-thanks b { display: block; font-size: 24px; margin-bottom: 8px; line-height: 1.2; }
.hot35-thanks p { color: var(--dna-ink-soft, #a7b08f); margin: 0; }

/* Home mini slip in CTA */
.hot35-cta-split .hot35-slip {
  margin-top: 14px; display: flex; gap: 8px; flex-wrap: wrap;
}
.hot35-slip input[type="tel"] {
  flex: 1 1 180px; min-width: 180px;
  padding: 12px 14px; border-radius: 10px;
  border: 1px solid var(--dna-line, #2c3224);
  background: var(--dna-bg, #12140e);
  color: var(--dna-ink, #eef2e4); font-family: inherit;
}
.hot35-slip-ok { font-weight: 700; color: var(--dna-accent, #8bb52a); margin: 10px 0 0; }

.dna-ic { width: 22px; height: 22px; display: inline-flex; }
.dna-ic svg { width: 100%; height: 100%; }

[data-reveal] { opacity: 0; transform: translateY(12px); transition: 0.5s ease; }
[data-reveal].in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  [data-reveal] { opacity: 1; transform: none; }
}

@media (max-width: 860px) {
  .hot35-bar-inner { grid-template-columns: auto 1fr auto; }
  .hot35-nav, .hot35-bar .hot35-cta { display: none; }
  .hot35-menu { display: block; }
  .hot35-reel-grid, .hot35-frames-row, .hot35-frames-head, .hot35-voices-grid, .hot35-versus-grid { grid-template-columns: 1fr; }
  .hot35-end-grid { grid-template-columns: 1fr; }
  .hot35-crumb h1 { font-size: 32px; }
}